Here are some key points about the emergent approach:
- It views change and innovation as an ongoing puzzle to be solved, capturing the “ugly, messy, and sometimes frightening” nature of real change and innovation in organizations.
- Rather than a rigid plan, strategy emerges and adapts as new pieces of the “puzzle” emerge or existing pieces change shape/color unexpectedly.
- Unlike a deliberate strategy focused on a predetermined end goal, an emergent strategy allows flexibility to adjust goals and priorities as new opportunities arise from unplanned actions and innovations within the organization.
- The approach emphasizes clarifying strategic intent while allowing adaptability as conditions change. It treats strategy as an overarching “rule” that guides real-time tradeoffs and decisions across the organization.
Compo says, “There ain’t no data from the future. All strategy is both deliberate and emergent – even mine.”